Where to Buy Baby, Toddler, and Kids’ Clothes and Products in Japan

kids clothes in japan

Last Updated on January 17, 2025 by Kay

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Wondering where to buy essential products for babies, toddlers, and kids in Japan, such as children’s clothes, baby and toddler food, snacks, drinks, formula, diapers, and wipes?

In this article, I’ll share Japan’s best stores where you can shop for almost everything you need for little ones. These stores also carry important supplies like strollers, car seats, cribs, and so forth. Oh, and so, so many toys (it can be a dangerous place to go when you need to pick up something quickly but have your kid with you!).

They also have online shops (click on the store name to be taken to their website) so you can shop from the comfort of your home. Keep in mind, though, that these stores do not ship outside of Japan.

I’ve created a Google Map that lists where a majority of stores in this article are located in Tokyo, so if you’re interested in knowing where to buy kids’ clothes in Tokyo and other products, you find it at the end of this article.

For easy-to-access children’s stores in Osaka, read this article. And for children’s stores in Kyoto, read this.

Traveling in Japan with kids?

Then you might want to read these articles:

Baby, Toddler, and Kids Clothing Sizes in Japan

Before we get into where to shop for kids’ products in Japan, I thought I should give a quick overview of clothing sizes.

In terms of sizing, clothes for children in Japan are based on height (length) rather than weight. Newborns in Japan typically fit into the 50-60 cm size range. Here is a chart breaking down baby and toddler clothing sizes in Japan according to height and kilograms:

kids clothing sizes in japan

And here is a chart of sizes for young children:

kids clothing sizes in japan

Note that children are all different and that goes for sizing as well. They might be too big or too small for clothes in their age range, especially considering that Japanese babies tend to be on the smaller side, and different clothing brands fit differently.

For instance, my daughter at 20 months fit perfectly into size 80 clothes from Japanese brands like Uniqlo and Nishimatsuya but the same size 80 clothes (12-18 months) from Western brands like Gap and H&M were big on her. In fact, she wore some size 80 clothing from H&M up until she was almost four years old!

Where to Buy Kids Clothes and Other Products in Japan: The Best Stores

There are four major retailers for babies, toddlers, and children across Japan that carry almost everything you need for your child.

These stores offer a similar range of products for kids, such as strollers, car seats, food, toys, furniture, clothing, shoes, and diapers. They also have lots of anime and character clothes and other products for kids, such as Pokemon, Sanrio (Hello Kitty), and Sumikko Gurashi.

👘 Wondering where to buy kimono or other traditional Japanese clothes for kids? Then you’ll want to read this article.

Babies R Us/Toys R Us

This is a name that you might be familiar with. Although it is typically the most expensive out of the four main stores for children in Japan, Babies R Us and Toys R Us in Japan (which are physically connected to each other) offer great deals on a range of products when they have sales.

For instance, diapers can be quite cheap if you get them on sale and there are frequent 25% off sales for baby food. I love their selection of toys for babies as well.

They have frequent sales where things like tummy time mats, play gyms or activity stations can be up to 60% off, so I always check their online store or flyer if I’m thinking about getting something new for my daughter. (And of course compare the price to Amazon Japan, because Amazon is sometimes cheaper.)

If you sign up for a point card while you’re pregnant, you will receive a welcome gift that contains a lot of samples and full-size products, as well as a ton of points that you can use towards future purchases. We’ve gotten a lot of things “for free” because we used our points to pay for it!

And of course, both Babies R Us and Toys R Us have tons of toys for kids, as well as other products like video games.

Where to Find Babies R Us and Toys R Us: Usually in malls such as LaLaport (also check out the map at the end of the article!)

Akachan Honpo (赤ちゃん本舗・アカチャンホンポ)

Akachan Honpo Japan

Akachan Honpo is a mid-range store that is sometimes cheaper than Babies R Us depending on the product and sale. We always got our daughter’s ICREO formula from here when it was on sale because it was a pretty good deal in comparison to other stores. I’m not a fan of their clothes and shoes, however, as the quality is a bit lacking.

They also have a free point card so you can accumulate points every time you shop and then use those points towards another purchase. (Keep your eye out for 5x point days.) If you sign up while you’re pregnant, you’ll get a lot of free products like small packages of diapers for newborns and caffeine-free drinks.

Their online store offers free shipping if your purchase is more than 5500 yen. You can also get your online purchase sent for free, regardless of how much you buy, to a nearby 7-11, Seibu Sogo, or Ito Yokado. How great is that?!

⭐️Note that Akachan Honpo mainly carries products for babies and toddlers. You can, however, find products for preschool here. If you have an older child (age 6 and up), I recommend checking out Toys R Us or Nishimatsuya.

Where to Find Akachan Honpo: Usually in malls such as LaLaport and AEON (also check out the map at the end of the article!)

❀Read: Perfect Japanese Gift Ideas for Babies❀

Nishimatsuya (西松屋)

nishimatsuya in japan

Nishimatsuya is known for its low cost. In fact, their end-of-season sales have brand-new baby and toddler clothes and shoes marked down to 99 yen sometimes! You can also get a great deal on diapers and baby food/formula when there’s a sale.

They carry a great range of clothes for older kids, including items with popular characters on them like Hello Kitty and Anpanman. They also have their own brands including Elfindoll for baby clothes and SmartAngel for baby supplies.

Notably, Nishimatsuya is my go-to place to get:

  • clothes and supplies for daycare and preschool (kindergarten)
  • rainwear for kids (rainboots, jacket, umbrella)
  • winterwear for kids (hats, gloves — some branches also carry snowsuits)
  • hand and face wipes (including portable ones)
  • toothbrushes, toothpaste
  • affordable toys
  • snacks and other baby food

Nishimatsuya also has an online store but it is not the best — you can typically find cheaper deals if you go to the actual store.

Keep in mind, though, that given their low price, the quality of their clothing is sometimes not the greatest and some baby wear and kids wear tends to start looking worn after a few washes.

As of 2021, they also have a free point card via their app!

Where to Find Nishimatsuya: These are primarily stand-alone stores but can be found in malls such as Q’s Mall in Osaka (also check out the map at the end of the article!)

Birthday (バースデー)

Birthday is owned by Shimamura Group, which operates a variety of popular chain stores in Japan, such as Shimamura, Avail, etc. According to their website, they offer a “wide variety of products for babies and young children in any situation”.

I’m always impressed with how much this store carries, especially when it comes to anime-themed baby clothes like Pokemon, Pretty Cure, Anpanman, etc. The prices are also quite reasonable and they have decent end-of-season sales. They also don’t have an online store, unfortunately.

I think if I had to rank the above stores, Nishimatsuya would be at the top of my list, followed by Birthday, Babies R Us, and then Akachan Honpo.

Where to Find Birthday: These are primarily stand-alone stores but can be found in small malls as well (also check out the map at the end of the article!)

❀Read: Newborn Baby Products in Japan: Buy This, Pass on That❀

Online Retailers for Baby, Toddler, and Kids Clothes, Food, Diapers, and Other Products in Japan

Given the current global circumstances surrounding COVID-19, you might be wondering where you can get baby products online. You can buy products online from all of the stores mentioned above except for Birthday. Amazon Japan also offers a huge variety of baby products (pretty much everything you need)

Amazon Japan

I’ve mentioned this a few times but Amazon Japan can be an excellent place to get children’s products, and can sometimes be cheaper than in stores. You can use Amazon Japan in English and although it’s machine-translated, this can be a lifesaver if you can’t speak Japanese or prefer to do your shopping in English.

Amazon Japan also has a free baby registry service that you can sign up for. Not only will you get a box of freebies, but having this registry can also help you keep track of what you need, get discounts, and allow family and friends abroad (and of course, those in Japan too) to gift you with items that you need for your baby.

Rakuten

This is an e-commerce marketplace that offers a variety of products. Although there are no reviews for sellers/products, we’ve been pretty satisfied with everything we’ve purchased from Rakuten for our daughter. For instance, we got a baby gate from here, as well as some stamps to label items for daycare.

NARUMIYA ONLINE

This is one of my favorite online shops for baby and toddler clothes. They carry brands like Anna Sui Mini, petit main, mezzo piano, and Paul Smith Junior. They usually have sales where you can save up to 20% off your entire purchase, so I make sure to take advantage of that when it’s time to update my daughter’s wardrobe.

Mercari

This is an online retailer that offers a lot of new as well as second-hand products, such as clothing and toys. We have been using this site to purchase items as well as sell ones that our daughter no longer uses. Once we got a brand-new Fisher-Price toy that was much more expensive on Rakuten, so you can find some pretty amazing deals on Mercari.

Yahoo Auction

Similar to Mercari, Yahoo Auction offers both new and used goods. However, the difference is that some items require you to bid on them. The nice thing about Yahoo Auction is that the sellers aren’t as… intense, if you will, when it comes to how you interact with them (some sellers on Mercari will give you a bad review if you don’t do something as simple as say thank you after a transaction). We haven’t had any negative experiences with buyers or sellers on Yahoo Auction.

Best Kids Clothing Stores in Japan

There are a lot of clothing stores for kids in Japan, so many that I went a bit crazy when I was pregnant and buying things for my soon-to-be-born daughter (oops).

Provided this, the list below is only a fragment of stores in addition to the ones listed above where you can get nice clothes for your little one in Japan.

Japanese Kids Clothing Stores

MIKI HOUSE

MIKI HOUSE is a well-known children’s brand in Japan. It is quite pricey but the quality is excellent. We got a few items for our daughter from here, such as a jinbei, bibs, a few rattles, hats, and a towelkete (a light blanket that’s basically a towel).

If you’re looking to get a present for something who has recently had a baby, you can’t go wrong getting them something from MIKI HOUSE (MIKI HOUSE has an entire section on Amazon Japan, which makes purchasing something for someone and sending it straight to them super easy!).

Familiar

This is another pricey store in Japan that carries baby goods. When our daughter was born, my husband’s coworkers gifted us with a set that included a bath towel, a small bear, and a washcloth, and I loved everything.

UNIQLO

UNIQLO offers a great selection of affordable and cute baby clothes. I’ve spoken about this in multiple posts but I absolutely love their AIRism onesies for summer. I’ve also been very impressed with their snowsuit for babies as well as their multi-way blanket that can be used on strollers or baby carriers.

GU

Pronounced “gee-yuu”, meaning “free” in Japanese, this is a very affordable clothing store that has lots of great clothes for babies and toddlers. They sometimes have collaborations with popular cartoon characters or shows such as Paw Patrol or Kirby.

MUJI  (無印良品)

I bought maternity clothes from here but didn’t get any baby clothes as they didn’t suit my style. However, they carry well-made clothes for babies and children, which are an excellent investment if you get them during a sale such as during New Year’s.

gelato pique

This store is primarily known for selling cute and super comfy pajamas but they also carry a few baby clothes and products such as 母子手帳 cases, changing pads, and diaper cases.

Sweet Mommy

If you’re looking for something traditionally Japanese for your baby to wear in the fall or winter, Sweet Mommy offers absolutely adorable hakama for babies. They also have cute matching mom and baby outfits.

Panpantutu

I stumbled upon this store on Instagram and I was instantly hooked by their adorable collection of frilly tutus. I bought my daughter’s first birthday outfit from here as well as another tutu set, and I anticipate I’ll be getting more when she’s older. They also have incredibly cute “birthstone” tutus, so you can get one for your child’s birth month!

petit main

This store has a lot of adorable and good-quality clothing options for babies and kids of both genders. I think it’s a great place to get a gift as well that won’t break the bank! I especially like their selection of winter jackets.

mezzo piano

This is the store for fancy and cute frilly clothes for girls. Be warned, though, that the prices are pretty high, which is probably why their lucky bags (fukubukuro) sell out immediately every year!

Western Brand Kids Clothing Stores in Japan

Baby Gap

I LOVE Baby Gap, especially when they have sales. I’ve gotten absolutely adorable onesies and dresses for my daughter for as low as 400 yen (maybe some of you who have shopped there before have gotten even better deals!) and the quality has always been great.

This store is one reason why my daughter had a lot of clothes as a newborn (I’ve learned to scale back since then).

If you sign up to be a member, you can get additional discounts.

H&M Japan

H&M has so many cute, affordable clothes for babies that I admittedly went a bit crazy buying things before my daughter was born. I like this store in particular for its sleepsacks and headbands. Similar to Baby Gap, if you become a member you can get some nice discounts.

I’ve found clothes from H&M to be quite large on my daughter so because of that, I don’t get clothes from there as often anymore.

ZARA Japan

Zara has a lot of adorable clothing and can be very affordable if you keep your eyes out for end-of-season sales.

Where to Get Kids Socks in Japan

When it comes to socks for kids, you can find them at any of the aforementioned children’s stores as well as Tutuanna.

Sock sizes are measured according to foot length in centimeters. For a helpful chart, refer to this one:

japan sock size chart for kids

Where to Buy Kids Shoes in Japan

kids shoes in japan

Babies R Us, Akachan Honpo, and Nishimatsuya (mentioned above) all carry shoes for babies and toddlers; however, the quality isn’t always the best when it comes to sneakers. It’s a good place to get seasonal shoes like sandals and boots, though! Also, they’re more likely to carry very small sizes. My daughter started walking at 10 months old and the only store that carried her size was Babies R Us.

Note that some of the aforementioned stores, like petit main, carry shoes for kids as well!

If you’re looking for quality, sturdy shoes for your baby, toddler, or small children, these are the stores you’ll want to look out for.

ABC Mart

ABC Mart is the store for affordable but good quality shoes in Japan. They carry a wide selection of shoes for children as well, including brands like Converse and Disney.

Genki Kids

genki kids shoes in japan

This is a shoe store just for kids. They have some great sales so you can get quality shoes for a low price. I like that they carry various character shoes like Anpanman, Disney, and Sanrio, as well as brands like Moon Star and New Balance.

AEON Style

Aeon Style Kids Shoes in Japan

AEON Style carries a ton of things for kids, such as clothing, toys, and diapers, and shoes are no exception. They have many popular character brands for shoes like Pretty Cure as well.

ASBEE Kids

asbee kids shoe store in japan

This is another shoe store that has products for all ages. They carry Nike, New Balance, Sketchers, as well as character shoes like Disney. Their Shinkansen shoes are super cute!

Kids Shoe Size Chart in Japan

Just like with socks, shoe sizes in Japan are according to the length of your foot in centimeters. For instance, if your child’s foot size is 15.5, you’ll want to get them size 16 shoes. If your child’s foot size is 10.1 cm, you may want to look into size 10.5. If it’s not available, try size 1l.

I recommend having your child try on shoes to determine what size works best for them. Store staff are always happy to help.

If you’re wondering how shoe sizes convert, here is a rough guide for babies, toddlers, and kids (I say rough because there are slight differences depending on the brand):

baby toddler kids shoe sizes in japan

Second-Hand Stores for Kids’ Clothes and Products in Japan

As mentioned earlier, you can get (and sell) second-hand clothing and other products online from sites like Yahoo Auction and Mercari. Here are some other stores that you can visit in person or browse online. If you want to go to one of these second-hand stores, I would recommend heading to a more affluent area as the clothes, toys, and other products like baby carriers there tend to be better quality and at times brand new.

Personally, I like 2nd STREET as the clothes tend to be of higher quality and sometimes you can find new things that still have the tag attached for as low as 300 yen.

2nd STREET

Book-Off

キャリーオン (online only)

Other Stores for Baby, Toddler, and Kids Products in Japan

IKEA

This is a great place to get furniture for your baby. We got our daughter’s crib from IKEA, as well as a babycare mat, changing mat, and a small wardrobe. She’s also completely obsessed with a plush dolphin we got for her on sale for 499 yen and these stacking cups.

Nitori

Similar to IKEA, Nitori is a home furnishing store that also sells products for babies, ranging from cribs to bibs and diaper caddies. Everything is super affordable and you can purchase items from their online store as well, with free shipping if you purchase a certain amount.

Shimamura

Shimamura carries a small selection of baby goods that are reasonably priced, especially if there’s a sale.

AEON Style

AEON Mall is a chain of malls in Japan that has a ton of stores as well as their own, AEON. AEON contains a grocery store and sells other products as well including children’s clothes, toys, and products such as diapers.

10mois

10mois has a variety of baby goods, such as furniture, bedding, diaper bags, and of course, clothing. I’m personally a huge fan of their adorable dishes and mats that you can use when your baby starts solids. This store is on the pricier side, however.

blossom39

This store sells a lot of products from overseas, like Bugaboo strollers and DockATots. You can find a lot of these items online but it’s always nice to see the real thing and decide from there whether it’s something you want to buy.

Keep in mind that there are a lot more stores where you can get products for your child — this is just the tip of the iceberg, especially if you live in a larger city like Tokyo or Osaka.

(If you’re in Japan and interested in higher-end clothing for your little one or to get a very nice gift for someone who just had a baby, you may want to check out Isetan, a high-end department store that has kids clothing brands like MIKI HOUSE, ANNA SUI, Burberry, Baby Dior, etc.)

MIKIHOUSE

Some cute accessories I got for my daughter from the Shinjuku Isetan in Tokyo when I visited a baby-friendly cafe on their 6th floor.

You can also rent products such as toys and cribs from services like Babyrenta.

If there’s any store you feel like should be included in this article, please let me know!

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Map: Where to Find Kids Clothes and Other Products in Japan

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JOIN THE MAILING LIST

As a small token of my appreciation, I'll also send you a FREE Japanese and English printable to help your little one learn all about words associated with spring in Japan 🌸

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