Where to Get Free Baby and Pregnancy Products in Japan

Last Updated on October 30, 2025 by Kay

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Babies are expensive and not to mention a completely new territory for new parents, so of course parents-to-be in all cultures love getting as many free things as possible to help cut costs and figure out what works for their baby before investing in a product.

Although Japan does not have a Baby Box, there are plenty of ways to get free baby goods, some of which I found online (in Japanese) and others that my husband and I just stumbled upon. I really love free things (who doesn’t?) so I’m very excited to share this information with all of you future parents in Japan.

Table of Contents

Where to Get Free Baby Products in Japan Online
Free Newborn Baby and Pregnancy Products at Stores in Japan
Events in Japan to Get Free Baby and Pregnancy Products
Wrap-up: Baby Product Freebies in Japan
Having a baby in Japan? Then check out these articles to help make preparing for pregnancy and birth in Japan as easy as possible:

Where to Get Free Baby Products in Japan Online

Amazon Japan Baby Registry

We received some really nice samples and full-size products from the Amazon Japan Baby Registry Welcome Box, and it cost us zero yen.

The box was unavailable when we first signed up, but we lucked out later on. While completing our registry, I noticed that it was in stock again, so my husband quickly snagged one. (If you’re interested in ideas for what to put in your registry, check out this post.)

Freebies:

Merries diapers (newborn and S size)
Whito newborn diapers
baby arau laundry soap
Hohoemi rakurakucube (ほほえみらくらくキューブ) – powdered formula cubes
Hagukumi (はぐくみ) powdered formula
mama bear baby wipes
mama bear baby cotton swabs
wakodo cream

If you’re interested in signing up (which is completely free, of course), just visit the Amazon Japan Baby Registry page

I also wrote a detailed guide all about the registry after a friend asked me some questions about how to sign up and get the free welcome box.

Amazon Japan also provides discounts on items and services for parents as well as personalized suggestions for what to buy based on your stage of pregnancy or your baby’s age, which is really nice because it makes decision-making so much easier.

Japanese Baby Brand Homepages

Many baby brands for products such as diapers and powdered milk offer free samples that will be mailed to you. Although giving out information to a company about your due date and address, etc., may be unpleasant for some people, I think it’s worth it to find out what your baby likes.

Here are the sites of some brands where you can get free baby goods after registering (click on the name to be taken to their website!):

Free Newborn Baby and Pregnancy Products at Stores in Japan

There are a variety of baby stores in Japan that can be found online or in malls such as Lalaport and AEON. The major ones offer free gifts if you sign up for their point card.

Babies R Us

When my belly started to show at around 17 weeks pregnant and could no longer wear my normal jeans, I knew it was time to get some maternity clothes. While in the changing room, I noticed an advertisement for a free bag filled with baby goods for expectant mothers.

Signing up was very easy as everything was done on an iPad and I walked away with a point card (which is awesome, I highly recommend shopping at Babies R Us just for the point perks, we have gotten over ¥10,000 off our purchases just by using points) and my bag full of goodies.

Freebies:

- A box of Morinaga brand non-caffeine powdered Cafe au Lait sticks (12 sticks)
- Atopita (アトピタ) baby lotion sample
- pigeon brand pure (ピュア) baby laundry detergent
- pigeon brand disposable nursing pads
- ChuChuBaby brand nursing pads

Akachan Honpo

This is a very popular store for parents and parents-to-be in Japan.

One weekday evening after an appointment with the obstetrician, my husband and I decided to visit one of their locations. We were aimlessly browsing around when an employee came up to us and asked if we wanted to sign up for a point card for free.

Signing up took more time than at Babies R Us but we got much more for free. The diaper samples alone got us through a few days after the baby arrived!

Freebies:

- - A box of Morinaga brand non-caffeine powdered Matcha latte sticks (12 sticks)
  - Two packs of moony newborn diapers (24 diapers in each pack)
  - GOO.N newborn diaper sample
  - Merries newborn diaper sample
  - Merries skincare sample
  - Whito newborn diaper sample (2 diapers)
  - pigeon brand disposable nursing pads

Nishimatsuya

I absolutely love Nishimatsuya as its prices are very low, especially when they have a sale!

When I was pregnant, they didn’t have any freebies but later on, they launched not only a point card but also a special gift for pregnant women who register on their app!

(Note that similar to the other stores, you have to visit the physical store to get your freebies)

西松屋 has a point system now! 😮 They also have a little sample set of their Smart Angel baby goods for expecting moms (I wish that had been around when I was pregnant!)
If you want to sign up, just download their app 📱 pic.twitter.com/CqTTgzNsU6
— Kay 🌙 (@tinyintokyo) March 2, 2021

To find out more about Babies R Us, Akachan Honpo, and Nishimatsuya, or to see where there’s one near you, check out my article on baby stores in Japan.

Events in Japan to Get Free Baby and Pregnancy Products

If you search online in Japanese, you can find a number of events that are held throughout Japan for parents or parents-to-be where you can get a variety of free samples and sometimes full-sized items from vendors.

Hello Akachan (ハロー赤ちゃん)

This event or seminar run by the Mothers’ and Children’s Health and Welfare Association is held several times a year in various locations around Japan. It’s free to attend but you have to register in advance and it fills up within minutes.

The seminar consisted of a classical music performance for about 40 minutes and then about 50 minutes of a Q&A session with an obstetrician, which was actually very helpful. (For instance, he recommended that we eat edamame instead of taking folic acid as folic acid really only provides the most benefits when you’re TTC and in the first trimester.) It’s important to note that the entire seminar is in Japanese only.

There are also numerous vendors and I received a LOT of goodies after filling out forms for products I was interested in (again, in Japanese). As these vendors are trying to sell things, you may get phone calls or emails after the event if you provide your personal information.

Freebies:

- Whito diapers (2 newborn and 1 small size)
- GOO.N diapers (1 newborn and 1 small size)
- Happy Skin Care Set (baby soap and lotion)
- Two packs of wipes
- Wakodo はいはい formula
- Chia seeds
- Hard candy folic acid
- Wakodo baby lotion
- FUWASHU baby laundry detergent
- One cloth diaper
- Breast pad
- キュキュット CLEAR dish detergent spray
- NUK pacifier (0-6 months)
- Dentistar pacifier to prevent an overbite (ages 1 to 3)
- ChuChu 150 ml Baby Bottle
- Biore Guard Hand Soap

⚠️ Note that the seminar is also called プレママ・プレパパのためのマタニティ教室. For more information, visit the official website.

Little Mama Festival (リトル・ママフェスタ)

I didn’t get the chance to attend this event during my pregnancy but it seems like it’s geared more towards parents than those who are pregnant. At the event, children can participate in various events, such as crawling races for babies.

Even though the events are for small children, pregnant women in Japan attending this event can receive a variety of full-size samples, mainly of food such as broth for nabe, bread, and sauces, and items such as an Anpanman bib for their baby.

I went to the event with my then-5-month-old so if you’re interested, you can read about my experience here.

Maternity Baby Festival (マタニティベビーフェスター)

I unfortunately missed this event as I found out about it on social media after it ended, and I was admittedly crushed when I saw all the freebies people received.

The event is held throughout Japan and consists of various exhibitors and seminars that are geared toward both pregnant women and those with babies.

Freebies may include diaper samples, baby lotions and oils, coupons (such as ¥500 off at Babies R Us), NUK pacifiers, and baby wipes.

To see if they’re holding an event near you, visit their official website.

Wrap-up: Baby Product Freebies in Japan

I hope this information has been helpful for you and has saved you some time from searching online for free maternity and baby products in Japan. This list is truly something I wish I had access to at the beginning of my pregnancy and I hope to update it as I learn about more events for pregnancy and for new parents in Japan.

If you have any information about free things or events that are not included here, please leave a comment!

Also, please note that if this post has helped you get free pregnancy and baby products in Japan and you want to share that online, whether it be on social media or your own blog, I’d really appreciate it if you could credit my blog ♥

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Having a baby in Japan? Then check out these articles to help make preparing for pregnancy and birth in Japan as easy as possible:

10 Things To Do When Pregnant in Japan

What to Buy (and Not Buy) for Your Newborn

All About the Amazon Japan Baby Registry

Maternity Clothes in Japan

12 Things That Surprised Me When I Was Pregnant in Japan

Hospital Bag in Japan Checklist: What to Pack

Giving Birth in Japan: Cost Breakdown

You can also check out the pregnancy category of my blog, which has lots more articles, as well as read interviews by women from various countries who have given birth in Japan.