amazon japan baby registry
Baby,  First Trimester,  General,  General,  Newborn,  Pregnancy,  Products,  Second Trimester

All About the Amazon Japan Baby Registry

Baby registries are very common in North America but not so much in Japan. To the best of my knowledge, the only place to make a baby registry in Japan is the Amazon Japan Baby Registry, which is great because Amazon is a name that people in most countries are familiar with and a service that many have used. This means your family and friends back home and in Japan can easily (and perhaps without hesitation) get you and your baby gifts that you need and don’t have to worry about sending something from home and international shipping.

I talked about my experience using the Amazon Japan Baby Registry in a post about free baby products in Japan but I didn’t go into detail about the registry. Signing up is fairly straightforward but getting your Welcome Box can be a bit tricky, which is why I thought I would write a more detailed post about the registry and how to get your free goods.

Why Sign Up?

As mentioned earlier, signing up for an Amazon Japan Baby Registry is a great way to help your family and friends if they want to purchase some baby items for you that you need. And for those who feel uncomfortable sharing a registry with others or would rather just buy everything you need yourself, there are still benefits to creating a registry!

  • You get a two-time 5% completion discount (10% if you’re a Prime member) if you have more than ¥20,000 yen worth of products on your registry. You have up to a year to use this discount on up to ¥100,000 worth of items on your registry
  • The Welcome Box! This box contains free samples and full-sized products for your baby
  • Most items can be returned within 30 days  

Signing Up

As this explanation is in English, please change your language settings to English (EN) on your Amazon page to make these instructions easier to follow.

Visit the Amazon Baby Registry page and click or tap the “Create a new Baby Registry” box.


Click or tap on this image to be taken directly to the Amazon Baby Registry page — easy peasy! 

If you already have an Amazon account, you’ll be asked to fill out very simple information about your due date, whether this is your first child, email options, etc., before being taken to your registry page.

Registering is super quick as they don’t ask for much! 

This is what your new Baby Registry will look like

Now comes the fun part — adding things to your registry!

An easy way to start is to simply click on “Welcome Box” to be taken to the Registry Checklist, which is a page with various recommended items from various categories (like feeding, bathing, etc) to add to your registry (you need to add at least 30 of these to your registry anyway if you want to get the free Welcome Box). For ideas on what might be good to add to your registry, check out my post on must-have newborn items. You can also browse through the bestsellers list for popular baby products on Amazon.

If you want to add a product that is not from the Registry Checklist page, simply click the “Add to Baby Registry” button, which should be below the “Add to Wishlist” button on the righthand side of the page.


Make sure to browse the Menu on the left side of your Baby Registry page as well since it has lots of helpful information. The “Registry Checklist” is an essential page to visit not only to start filling out your registry but to also get the Welcome Box. You can also see who purchased what under “Thank You List & Returns”.

You can also customize your registry under “Registry Settings” to include a welcome message for people who visit your registry or adjust privacy settings. For instance, we decided that our registry would only be visible to those who had the link (Shared), and after our baby was born we changed the setting to Private.

The Free Amazon Japan Baby Registry Welcome Box

We all love free things, especially when you’re a parent-to-be trying to figure out what products would work best for your baby and don’t want to waste money trying to find out. This is why the Amazon Baby Registry Welcome Box is a huge plus to create a registry, even if you are not planning on sharing the registry with anyone.

My box, pictured above, contained:

  • Merries diapers (newborn and S-size)
  • Whito newborn diapers
  • baby arau laundry soap
  • Hohoemi rakurakucube (ほほえみらくらくキューブ) – powdered formula cubes
  • Hagukumi (はぐくみ) powdered formula stick
  • mama bear baby wipes
  • mama bear baby cotton swabs
  • wakodo cream

The contents of the box vary and sometimes you may receive more or less than others depending on when you apply for your box. I received my box in May 2019 and unfortunately didn’t get as many diaper samples as other people who were able to get the box earlier or later in the year but I did get some other samples instead.

My friend, who got her box in April 2020, received the following:

  • Merries diapers (newborn and S-size)
  • Natural moony newborn diapers
  • Pampers diapers (S-size)
  • Whito diapers (newborn and S-size)
  • GOO.N newborn diapers
  • one can of ほほえみ らくらくミルク (ready-made liquid formula)
  • mama bear wipes
  • Merries skincare wipes
  • Merries baby skincare sample

How to Get the Free Welcome Box

  1. You must be an Amazon Prime Member (if you’re not, you can sign up for a free trial. We ended up keeping our Prime membership because with a baby, we felt like the benefits were worth the monthly fee)
  2. At least a 700 yen purchase (770 yen with tax) needs to be made from your registry
  3. You need to add 30 items from the Registry Checklist (出産準備チェックリスト) to your registry (you don’t need to buy all of these in the end unless you want the benefits of the completion discount).

Once you’ve fulfilled the requirements above, you can get the box!

  1. Go to your Baby Registry (from your Account & Lists drop-down menu)
  2. Click on Menu and select Offers & Benefits

  3. Claim your box!
    The box will be priced at ¥920 in your Shopping Cart but don’t panic — simply proceed to checkout, select your shipping address, and on the next page a ¥920 discount will be applied.


    Ignore the very questionable automated English translation of the Welcome Box’s Japanese name (出産準備お試しBox)

    However (and this is very important), on the payment page under “Amazon Points, Gift Card, and Product Voucher”, make sure you select “Use your ¥920 Promotional balance” to bring your order total to ¥0.

Don’t forget to click this… 

…to bring the cost of your Welcome Box down to this

And then you’re done!

Keep in mind that sometimes the box is sold out, which is what happened when I initially tried to get the box, but don’t lose hope. It might just take some time for you to get it, so keep checking!

I hope this information about the Amazon Baby Registry has been helpful and as always, I am wishing you a safe, healthy and happy pregnancy.

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