Best Amazon Japan Black Friday 2020 Deals for Pregnancy, Babies, and Toddlers

amazon japan black friday sale

Last Updated on July 20, 2023 by Kay

Black Friday has caught on in Japan and for those of you who don’t have the time to go through all the different deals that are available on Amazon Japan, I thought I would share the ones that are the best yassss for your yen. I wish someone had done this for me last year because with a new baby, I had no time to browse Amazon Japan and see what I should get.

These deals are on from now until December 1st (or until it sells out) so if you’re looking to do some discounted Christmas shopping, now’s your chance! If you’re interested in any of the items below, click on their name or image to be taken to their Amazon retailer. (And if you’re reading this while expecting a little one or already have a newborn, don’t forget to sign up for the Amazon Japan Raku Raku Baby registry for some freebies and add the products you like!)

Needless to say, this post contains affiliate links. Any compensation I receive (at no extra cost to any of you) will go directly to the yearly hosting fee of this website so I can keep it going for as long as possible.


Black Friday Deals in Japan For Baby Products


Diapers, Diapers and More Diapers

Various diapers in sizes from newborn and up by brands like Merries, Pampers, Mamy Poko, Genki!, Moony and GOO.N are all discounted during this year’s Black Friday sale. We picked up several packages of M-size Merries pull-up diapers because it was such a good deal. If you have a newborn or are going to have a baby soon, I recommend grabbing these Pampers ones.

【パンツ Mサイズ】パンパース オムツ 肌へのいちばん (6~12kg) 198枚(66枚×3パック) [ケース品]


aden + anais swaddles

These swaddled are unbelievably soft. To be honest, I preferred a more firm swaddle when it came to wrapping up my newborn at night but aden + anais were great for using as a blanket or a cover for the stroller.
おくるみ ガーゼ ベビー 【 日本正規品 aden + anais おくるみ 2枚

Bright Starts 5-in-1 Activity Gym

My daughter was obsessed with this ever since she was 3 months old. I was able to put her inside and it entertained her long enough that I could do things like eat, which can be a struggle at times as a new mom. My daughter also loved all the little attachments, especially the zebra, which she enjoyed to chew on (my husband liked to joke this meant she was very Japanese because she liked 馬刺し or horse sashimi!).

キッズツージャパン(Kids II Japan) Bright Starts ブライトスターツ ピンク・5-in-1 ヨアウェイ・ボール・プレイジム (10786) by

If you’re looking for something smaller, this 4-in-1 bilingual piano gym by Fisher-Price is also a great option.
フィッシャープライス(fisher price) あんよでキック! 4WAYバイリンガル・ピアノジム 【0カ月~】【知育・英語・外国語】【布おもちゃ】【スマートステージ】FWT10

Carter’s Footed Pajamas

Footed pajamas are a must-have when it comes to keeping your little one nice and toasty in the winter. I was so surprised to see that Amazon Japan is selling them, and for a really good price! Best of all, it has a 2-way zipper, which makes diaper changes very easy.

[Simple Joys by Carter's] 2枚組 カバーオール フリース ベビー グレー スター/ミントグリーン

They also have these cute Christmas ones!

[Simple Joys by Carter's] 2枚組 クリスマス カバーオール フリース ベビー ホワイト

ICREO Formula

If you’re formula-feeding and using ICREO or interested in trying it out, then you ought to scoop this deal up. My daughter has been drinking ICREO since she was born, so 16 months now, and this is the cheapest I’ve seen it!

【限定】 アイクレオ バランスミルク800g (サンプル付) 粉ミルク ベビー用【0ヵ月~1歳頃】

Fisher-Price Bilingual Learning Box

This toy is jam-packed with fun things for your little one to do, such as learn about numbers, colors, music, and shapes, as well as practice their hand-eye coordination. The toy is in both Japanese and English as well, so it’s great for a bilingual baby.

フィッシャープライス(fisher price) バイリンガル・ラーニングボックス 【6カ月~】【知育・英語・外国語】【プレゼント】DNY97

Fisher-Price Rock-a-Stack

This is another great toy for developing your child’s hand-eye coordination and helping to teach them about colors, and all for a great price.

フィッシャープライス ブリリアントベーシック ゆらりんタワー N8248

Browse other toys for infants on sale for Black Friday.

Imou Baby Monitor

If your baby is going to sleep in another room from you, now or eventually, then a baby monitor is a must to help ease your mind since you can easily check up on them. This one connects to your smartphone and has two-way speaker and audio so you can speak to your child from another room.

Imou ペットカメラ ベビーモニター Ranger 2 1080p 2MP 200万画素

Browse other baby monitors on sale for Black Friday.


Black Friday Deals in Japan For Toddlers


MIKI HOUSE Winter Jacket

If you haven’t gotten a winter jacket for your toddler yet, this reversible Hot Biscuits by MIKI HOUSE one is both cute and a great price. There’s a blue one for boys as well.
[ミキハウス ホットビスケッツ] ジャンパー 男の子 女の子 キッズ 子供服 ピンク 80cm 73-3701-269


CATCH Me! おりたたみロングスロープ キッズパーク

This is a best-selling foldable indoor playset with a swing, a slide, and plenty of bars for your little one to hang off of in the safety of their own home. I’m seriously considering getting this for my daughter, although it’s intended for children ages 2 and up.

【限定】 野中製作所 CATCH Me! おりたたみロングスロープ キッズパーク SP ナチュラル ( ジャングルジム

New Balance Shoes

Shoes are something you’re going to need at least two of if your child is in daycare, and you’re going to go through them fast as your child grows. But I think investing in good shoes is important for your child’s development, and at this price, it’s worth it. Note that the price changes according to the size and style of the shoe.


[ニューバランス] ベビーシューズ ベビー/キッズシューズ IV220 マジックテープ 幅広(W) CP2(PINK/BLACK) 13.0 cm W

Browse other baby and toddler shoes on sale for Black Friday.

Baby Gate

If your child is on the move and wanting to enter certain areas that you’d prefer them not to, such as the kitchen, then investing in a baby gate like this one is a necessity.

日本育児 ベビーズゲート ホワイト NI-4006 (取付幅 73~90cm)

Browse other baby gates on sale for Black Friday.

Hape Compact Kitchen

Currently listed at half the regular price, this is a very affordable and cute kitchen set for a budding little chef. The Hape Compact Kitchen is recommended for children ages 3 and up.

Hape(ハペ) 男女子両用 はじめてのキッチン コンパクト E8275

Black Friday Deals in Japan For Pregnancy Products


ANGELIEBE Maternity Coat

If you’re going to be in the mid-to-last stages of your pregnancy during winter, then a maternity coat that will fit around your extending belly is essential. This one is from a great brand and will not break the bank.

[ANGELIEBE エンジェリーベ] マタニティ 裏ボア メルトンニット ママと一緒に コート ママコート だっこ 産前産後

Postpartum underwear (産褥ショーツ・sanjyoku shotsu)

When giving birth in Japan, there’s a lot you need to prepare in advance, including buying special postpartum underwear called 産褥ショーツ (sanjyoku shotsu).

犬印本舗 産褥ショーツ M-L ピンク 綿 C1027


Browse the full range of maternity and baby items that are on sale for Black Friday on Amazon Japan.

Black Friday Deals in Japan For Parents

Kindle Paperwhite

I own this and it’s a great way to have access to all the books, magazines, manga, etc., you need at any time. It’s very light and portable, fitting perfectly into my purse and diaper bag, and it’s waterproof, so you can read in the bath as well. So why am I recommending this for parents? Well, firstly for a mental health break. Second, with Kindle Unlimited (which is free for the first month or only 99 yen for three months), you’ll have access to a ton of free or heavily discounted English and Japanese reading material (books, magazines, manga, etc.), including those on parenting.


This is one diaper bag that can pack a lot from the looks of it. It’s waterproof, has a liner to keep formula/breastmilk in bottles warm, a side pocket to help you easily get tissues or wipes, and has straps that can attach to your stroller.

マザーズバッグ ママリュック ママバッグ  保温 保冷 ポケット マザーズリュック 大容量 軽量  多機能 防水 ベビー用品収納

Browse all the diaper bags on sale for Black Friday.

Medela Electric Breast Pump

I’ve never used the Medela Electric Breast Pump but I’ve only heard good things about it, especially as Medela breast pumps are commonly used by hospitals in Japan. If you’re planning on breastfeeding, it’s good to have a pump so that your partner has the chance to feed the baby as well (and you can have a much-needed break).
Medela(メデラ) 搾乳機 電動 スイング フレックス 搾乳機 (電動・シングルポンプ) 母乳育児をサポート

Browse all the breast pumps and other breastfeeding accessories on sale for Black Friday.

iRobot Braava Jet 240

Okay, I know what you must be thinking — why is this on your recommended list? Well, when you have a kid, time becomes much more valuable and hard to find, which is why having something to clean the floor on the daily for you is so important. We own one (wish we got it at this Black Friday price, though!) and it’s really useful. We felt much better about our daughter crawling around, and now walking, and we can just set this and forget it. Note that it doesn’t do heavy-duty cleaning, but if you use it every day, you won’t need to scrub the floors on your hands and knees yourself. I also love its compact size.

ブラーバジェット 240 アイロボット 床拭きロボット 水拭き ロボット掃除機 から拭き ホワイト B240060

I’ve also shared other Black Friday deals on my Twitter, so please check it out if you have the chance!

Thanks for reading and happy shopping and saving, everyone!


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As a small token of my appreciation, I'll also send you a FREE Japanese and English printable to help your little one learn all about words associated with Summer in Japan